Our target audience includes current customers who are familiar with our auctions and two types of new customers; the ones who shop in our stores but haven’t bid on auctions and the ones who have never shopped with us because they’ve never heard of us. Although we’d like to reach everyone, 18-30 year old females are not a demo we’ve been successful in targeting and we’d like to change that. They are interested in one of a kind or unique ‘finds’ which they shop for frequently. They care about self presentation as well as the presentation of their home. They are of various financial means and like to brag about a bargain or an expensive purchase. Ideally they prefer to shop second hand for the benefit of charity and the environment.
- This application needs to be smartphone accessible and highly sharable via social media (facebook twitter).
- Our preference would be for an html5 mobile app that can run on any platform, android, ipad, etc.
- It would also be great if it could interface with our salesforce platform and php mysql database.
- In the future, we would like to explore the possibility of integrating a purchasing option that would allow customers to both bid and purchase via their mobile device. This would need to integrate with paypal and google checkout.
- Short term:
- Hit revenue goals – currently the % that comes from mobile is low – we hope to grow that.
- Increase in account creations/new customers that join via mobile
- Increase active bidding on mobile
- Mid term:
- Grow % of income via mobile intake
- More than 30% are using this new avenue of engagement
- Growing customer base outside of the city
- Annual review – track usage over time, new feature requests
- Long term:
- Fully integrated component of sales and engagement.
- iPads up and running in all our stores to encourage in store bidding
For the past four years, clients in Housing Works’ art therapy program have had the chance to share their art with a broader audience. This year’s exhibition, held at the Leslie/Lohman Gay Art Foundation in SoHo in late July, featured the work of at least 35 clients—and brought in the largest number of patrons thus far. Among the clients with work on display was Jada Fredericks, 29. Four years ago, when she came to Housing Works, she was homeless, HIV-positive, and hardened by the discrimination she’d experienced as a transgender woman. Housing Works became her rock: She signed up for our Transgender Transitional Housing Program, which gave her a place to live until she could find an apartment of her own. She enrolled in primary care and mental health services. She also started attending our creative art therapy program. In hard times, she said, art has been her most reliable companion. “I was going through a really, really rough time,” she said. “And I’ve found that art allows me to get out and explain my life in terms of why I am who I am without having to put everything into words.” She’s been an artist since she was six, when she began designing clothing for her sister’s Barbie dolls. For the client art show—her first—she designed a silky leopard-print dress and asked a friend to create a matching gold mask. The mannequin wearing it, she said, is also HIV-positive. “She and I collaborated and decided that HIV does not have us—we have HIV.”
Resources & Assets
We have a full time in-house web developer who has been working on the auctions platform for a number of years We also have 2 Full time in house designers All of our customer data and sales data are stored in the cloud with salesforce.com